More Profitable Than Email

The Full Table Birthday Invitation Program is many times more profitable than an email birthday program.

If you’re running an email program, that’s great, but unless you’re running the Full Table Birthday Invitation Program you’re seriously compromising your profits. No program comes close to generating the response, goodwill, revenue and added profits of our program.

You can put in your own numbers below to see how much more profitable a Full Table Birthday Invitation program is versus an email program.

 
Email Campaign Our Program
Birthday Invitations Mailed 1000 1000
Redeemed Invitations 61* 250**
Total Revenue

Cost of Program $300 (3 ¢ each) $1,420 ($1.42 each)
Total Profit

*The response rate of 6.1% for restaurant offers is based on The 2010 Email Marketing Benchmarking Report issued by Sign-up.to, a worldwide email marketing company.
**Full Table clients see response rates of at least 25% and can go as high as 40%.

Other factors to consider:

  • A coupon vs. a gift. Offers sent via email are perceived as coupons. Wouldn’t you rather customers felt they received a gift from you on their birthday?
  • Is that what you want people to think? An email offer could cheapen your restaurant’s brand image. A personal birthday card with a gift enhances it.
  • Will they even see your email?
    • Inbox clutter: Ever miss something someone emailed to you? Birthday cards sent through the mail don’t get lost in the clutter.
    • Into the spam folder: Where you’ll never be seen.
    • Changed email addresses: Emails don’t get forwarded (mail does).
  • Remember digital birthday cards? Few people send them anymore and neither should you.
  • Reward proven customers: Most POS systems drive online sign-ups so you end up with a lot of bargain hunters just looking for a free meal. The Full Table program lets you only invite your proven customers who sign up when dining at your restaurant.
  • Email is easy to scam: Can you check for multiple email accounts to the same person? We use a state of the art deduping process that bounces multiple addresses, names, or birthdates for one individual.