Additional Program Benefits

Increased profits are just one of the many benefits of our program.

• Works well regardless of economic conditions. Response is the same whether the economy is weak or strong.

• Builds business seven days a week. Conventional advertising typically only builds Friday/Saturday business. Birthdays are spread equally throughout the week.

• Birthdays are year round. Our program helps take the bite out of slower seasons.

• The perfect cross-sell program:
  • influence your lunch customers to also visit you for dinner.
  • encourage customers to dine at your other locations.

• Your customers’ privacy is guaranteed. We will not sell, trade or use your database for anything other than mailing birthday invitations to your customers.

• We build a database for you. We collect customer names, addresses and email addresses. No need to build a database, we do it for you.

• The database is yours. Use the customer information in your database however you like – special mailings, seasonal promotions, etc. We will supply it to you at no cost. At your request, we can segment your list by zip code, top spenders or any other criteria in the database.

• Targets local customers as opposed to tourists.

• Much more profitable than new customer programs. “Acquiring new customers is 5 to 10 times the cost of retaining your existing customers.” 2002 Study, Bain and Company•

• Geographic exclusivity. To maximize each client’s return, we will only accept one restaurant in a given area.